How Brain Juice Coffee Found Its Voice

When Brain Juice Coffee came to us with an idea to launch a coffee brand, they had a name, but little else. What they had was an idea — a sense that they wanted to create something for creatives, something rooted in ritual and clarity and community. They’d made contact with a possible bean supplier. They knew they wanted to use air-roasted beans. And they had a loose instinct that the brand would somehow serve the kind of people they were: storytellers, artists, people building things from scratch.

But all of that lived in conversation. Nothing had taken form. There was no name, no tagline, no homepage, no clear origin story. Just two founders sitting with a feeling — and a quiet question underneath it:

How do we begin?

That’s the space we stepped into together.

We didn’t start by brainstorming Instagram captions or designing mockups. We started by talking. We asked real questions — not just about the product, but about why it mattered. We discussed who it was for, what kind of energy they wanted to create, what they wanted people to feel when they held the cup in their hands.

And what we heard, underneath it all, was a deep desire to make something meaningful for people like them — people who needed energy to create, but also space to think..

From there, the story started to shape itself.

They weren’t just selling coffee, they were creating fuel for creatives. Not just a caffeine jolt, but a ritual. A companion to the writing session, the edit bay, the early-morning brainstorm, the late-night reset. We built the message around a truth that had been there from the beginning — it just hadn’t been named yet.

That’s why when you land on their homepage today, the first line you read is:

"Brain Juice Coffee was made for the creatives, the dreamers, and the ones who refuse to settle for stale ideas — or bitter coffee."

That line isn’t branding spin. It’s the throughline we pulled from long conversations, and once it was in place, the rest came faster. The website, the packaging, the tone, the decisions about what belonged and what didn’t — it all had something to anchor to.

When we asked them to reflect on the process, they told us:

"We just didn’t know how to pull the trigger until StoryRise Marketing helped us overcome that obstacle of getting started. It was fascinating and insightful, the way they crafted our origin story — which is the lifeblood of our brand and marketing. And they helped us get clear on our vision."

This is what we mean when we say story comes first.

It’s not about clever positioning, it’s about helping something take shape. And for a lot of founders — especially the ones who care deeply about what they’re building — that shape doesn’t come from branding exercises. It comes from finding the center and building from there.

We don’t specialize in fixing broken brands. We help shape the ones that are still waiting to be born.

If that’s where you are — if the idea is strong but the message still lives mostly in your head — we’d love to help you bring it forward.